Who we are

Fruit Passion is the UK’s original Fairtrade fruit juice. We started out back in 2001, with Orange, Breakfast and Tropical and have since evolved into the brand we are today.

Our mission is to help fruit growers to live a life free of poverty by using the Fairtrade system of trading. This enables growers in developing countries to improve their living and working conditions.

Fairtrade is not charity, it’s a different model of trade based on guaranteeing growers in developing countries a fair and stable price for their crops, in order to ensure that they can make a decent living.

It also provides an additional amount to be invested for social and economic development within grower organisations and/or for their local communities. This gives farmers and their families the chance to build a future without poverty. It gives you the power to make it happen by choosing to shop differently.

The FAIRTRADE Mark appears on our pack as an independent guarantee that our fruit growers get a fair and stable price for their produce, as well as an additional Fairtrade premium to improve working or living conditions for the growers and their communities. How this is spent is decided on by the growers themselves.

Along with our dedicated Fruit Passion team, we have a range of experts in fruit sourcing and juice manufacture as well as responsible supply chain management.